Hawaii Advertising and Packaging Design

22° North Print Advertising

This full page ad was designed to bring the freshness of 22° North’s “farm-to-table” concept to life and was awarded the 2010 Honolulu Advertising Federation “Silver” Award.

Holo Holo Charters Print Ad

The look and feel of this print ad was based on Holo Holo Charters main brand-driven advertising, but focused on their “super tour to Niihau.”

Island Truss Advertising

This print advertisement appeared in several local publications and featured the new brand-driven logomark.

Kalaheo Café Print Advertising

John Ferguson, the owner and executive chef, is quite a personality. We felt it was appropriate to focus on him in the advertising because he’s the kind of guy that’s just fun to hang around with. And the food? Simply superb.

Tahia Pearls Full Page Ad

The photography in this ad is exquisite. Our compliments to Kirk Amyx for his exceptional work on behalf of Tahia.

SEE ALSO » Tahia Pearls

ACOUNT SCOPE

Brand Coaching

Logo Design

Print Advertising

Environmental Design

Brennecke’s Full Page Advertising

This playful print ad included a full day photo shoot to secure both people and interior/exterior restaurant shots that would showcase their fun and festive attitude. The final deliverable was four full page ads submitted to various publications, and all photos provided to client on disk and uploaded to his “Private Client Intranet.”

AirVentures Hawaii Advertising

The photos you’ll see in 99% of Kauai visitor advertising are so similar that it becomes difficult for customers to tell the difference between companies — after all, one beautiful photo of the Napali Coast is much like another. To set AirVentures apart, we created this beautiful new ad using illustration instead of photography. It’s sure to jump out of the magazine and grab the customer’s attention, plus it positions AirVentures as a company with a unique approach to business — a company that’s warmly Hawaiian, friendly, professional, and creative — exactly the kind of company customers love.

22° North Restaurant Advertising

This is the second full page ad in the series which ran in Kauai’s Menu Magazine. This ad showcases the quality of the food, and leaves your mouth watering.

Smith’s Luau Advertising

Full Page Luau Advertisement. How can anyone resist beautiful Tahitian dancers? If you’ve got ‘em, flaunt ‘em. Besides being the best luau show on the island, their food is pretty amazing as well.

Hanalima Bakery Cookie Box Design

These ‘gift ready’ packages feature an integrated handle and cello window to show off the cookies. By using a color and title system, production costs of these cookie boxes have been kept down — and when grouped together on retail shelves they make a big impact for Hanalima Bakery.

Lappert’s Hawaii Print Advertising

This is one of Lappert’s Hawaii’s most successful ads ever. People have been known to show up in one of their stores with this ad in hand, saying, “Give me one of these, please!” Winner of a 2003 Honolulu Advertising Federation Award of Merit.

Tahia Pearls Jewelry Packaging

The fully custom jewelry boxes (created in seven different sizes) brings a little tribal flair to the elegant design of the black pearl jewelry. The whole package and bag system was carefully designed to be both cultural and sophisticated.

SEE ALSO » Tahia Pearls

ACOUNT SCOPE

Brand Coaching

Logo Design

Print Advertising

Environmental Design

Wahooo’s Restaurant Advertising

Always working to communicate the quantity and quality of the fresh fish available at Wahooo’s, through print, web, and broadcast media.

Fairwind Cruises Two Page Ad

Each page of this two-page ad was dedicated to showcasing the features of each of their tours and vessels. The headline was also intended to support their green initiatives and foster “reef love.”

HPH Annual Report

Designing an annual report with stock images on a limited budget can be challenging, but we are extremely happy with the end result. The project included the concept, design, printing and mailing of a 20-page, saddle-stitched booklet with cover letter and mailing envelope to 15,000 individuals.

Lappert’s Hawaii Product Packaging

Various packaging and product design projects which work together to create a cohesive and immersive brand experience that builds affinity with consumers.

Wilcox Health Capital Campaign

Working with Wilcox Health Foundation on this capital campaign was a very rewarding experience. Not only did our whole staff benefit from the new technology that would be available to us all at the local hospital, they all volunteered some time and energy to help the campaign succeed. We produced a wide variety of materials, starting with a campaign position that turned into the main theme, “Picture the Future,” but also included a web site, print materials, banners, campaign thermometer, direct mail pieces, invitations to special events, and the list goes on.

Mele.com Print Advertising

Based on their web site look and feel, we designed an ad for the client at the very last minute for a remnant space advertisement at a price the client couldn’t resist.

Bluewater Snorkelquest Ad Design

In an effort to showcase Bluewater Snorkelquest as a premier snorkel tour company, we leveraged existing photography that lent itself to showing consumers where they’d be going and what they’d be seeing, securing a snorkeling company leadership position in their minds.

Film Kauai Brochure

Kauai is known for her diverse beauty and has been the leading lady in many a film. The goal of this brochure was to showcase the diversity of one small island as everything from the Australian outback, or the deepest jungle in Africa, to the opening scene from Fantasy Island, along with a bunch of technical information that film producers need to make informed decisions about where to shoot.

NTBG Advertising

The first ad in a series which supported the three different phases of the NTBG membership drive campaign.

Kauai Festivals Print Advertising

These images represent a full page ad that focuses on upcoming festivals with truncated event information, and 1/3 page image ads that drive consumers to the Kauai Festivals web site for more detailed information. Used hand-in-hand, they work together to achieve greater results.

Poipu Kapili Print Ad Design

This small space ad captures the lush richness of this South Shore boutique condominium resort.

AirVentures Hawaii Print Ad

In air tour world, the historic perception is that, for some reason, helicopter flights are better. Not necessarily true. In AirVentures fuel-friendly G-8 AirVan, every single passenger gets their own window, AND, there is no weight limit. Our challenge was to get people to think differently.

Poipu Kapili Brochure

Six-Panel Rack Brochure. This boutique resort has a lot to offer, much of which could be found in details such as their herb garden accessible to all guests, all the way down to garlic presses in all kitchens. We simply created a brochure that brought these details to the forefront, helping guests to understand that they really cared about their on-property experience.

Hanalei Colony Resort Brochure

This full color brochure for Hanalei Colony Resort was sent to guest who had made a website inquiry. Following up with a printed piece keeps the resort top-of-mind for customers who were just “window shopping”.

Fairwind Cruises Full Page Ad

The full page version was brand-driven, but supported the double truck ads nicely.

Hyatt Regency Key-Card Packet

We produced this piece to give newly arriving guests of the Hyatt a quick overview of the restaurants, shopping, and activity options available at this expansive resort. Winner of a 2002 Honolulu Advertising Federation Award of Excellence.

Nukumoi Advertising

This 1/3 page advertisement for Nukumoi Surf Co. features none other than the bosses daughter, pro surfer Rochelle Ballard.

Hanalei Colony Resort Advertising

Unspoiled, Unplugged, Unforgettable. If you’ve ever visited the property, you’d understand the sentiment that these three words express. We worked hard to bring it to life through these printed materials, and numerous other projects over the last 12 years.

NTBG Campaign Brochure

Advertising and Collateral in Support of “Our Garden. Our World.” Campaign brochure which was used to provide a deeper understanding of all that was being undertaken by this remarkable organization.

Goldsmith’s Jewelry Advertising

An ongoing series that positions the team at Goldsmiths Kauai as the incredible designers that they are. The project cost includes the design and production of three distinctive ads that showcase their award-winning jewelry.

Pacific Tile Advertising

This was the first full page, 4-color print ad to deliver the new brand position of “creativity.”

Kauai Made Ad Design

Kauai Magazine Advertisement. This second ad showcases The Koa Store where hand-crafted gifts and artwork are made from rare Hawaiian Koa wood.

Tahia Pearls Advertorial

Tahitian Pearls are the “must have” gift item to bring home from French Polynesia and as you’d expect, the competition for visitors is intense. We’ve partnered with Tahia for many years to create a clear and memorable difference which has allowed her to stand out in the minds of potential customers. By engaging visitors with a compelling story before they arrive, this in-flight advertisement sets an expectation of confidence and trust.

SEE ALSO » Tahia Pearls

ACOUNT SCOPE

Brand Coaching

Logo Design

Print Advertising

Environmental Design

Kalaheo Café Brunch Ad

This full page ad was designed to highlight the delicious breakfast and lunch choices available at Kalaheo Café.

Tahia Pearls Product Brochure

Elegance, style, and trustworthiness — those are the three main things that this brochure had to communicate. Most visitors to French Polynesia were in search of the the perfect black pearl jewelry to take home as a souvenir of their trip, but who to buy from. Tahia, of course!

SEE ALSO » Tahia Pearls

ACOUNT SCOPE

Brand Coaching

Logo Design

Print Advertising

Environmental Design

Lappert's Marketing Materials

In-store marketing materials are another way to bring the brand to life through more touch points with consumers.

Kauai Made Advertising

Hawaii Magazine Advertisement. This first ad in the series features Papalani Gelato and their mouth-watering frozen treats.

Kilohana Print Advertising

This illustrative approach to Kilohana’s print advertising was a great way to mesh several very diverse entities into a cohesive brand style.

Smith’s Kauai Brochures

This image showcases the synergy that has been attained between the Luau service (brochure) and the Fern Grotto River Boat Tour service (ads and rack card).

Smith’s Kauai Full Page Ad

The Smith’s family is known for giving back to the community, and this ad is just one example.

Print Advertising & Packaging Design

One-two Punch

Call us and we’ll show you how to leverage print in the age of the smartphone.

22° North Print Advertising

Holo Holo Charters Print Ad

Island Truss Advertising

Kalaheo Café Print Advertising

Tahia Pearls Full Page Ad

Brennecke’s Full Page Advertising

AirVentures Hawaii Advertising

22° North Restaurant Advertising

Smith’s Luau Advertising

Hanalima Bakery Cookie Box Design

Lappert’s Hawaii Print Advertising

Tahia Pearls Jewelry Packaging

Wahooo’s Restaurant Advertising

Fairwind Cruises Two Page Ad

HPH Annual Report

Lappert’s Hawaii Product Packaging

Wilcox Health Capital Campaign

Mele.com Print Advertising

Bluewater Snorkelquest Ad Design

Film Kauai Brochure

NTBG Advertising

Kauai Festivals Print Advertising

Poipu Kapili Print Ad Design

AirVentures Hawaii Print Ad

Poipu Kapili Brochure

Hanalei Colony Resort Brochure

Fairwind Cruises Full Page Ad

Hyatt Regency Key-Card Packet

Nukumoi Advertising

Hanalei Colony Resort Advertising

NTBG Campaign Brochure

Goldsmith’s Jewelry Advertising

Pacific Tile Advertising

Kauai Made Ad Design

Tahia Pearls Advertorial

Kalaheo Café Brunch Ad

Tahia Pearls Product Brochure

Lappert's Marketing Materials

Kauai Made Advertising

Kilohana Print Advertising

Smith’s Kauai Brochures

Smith’s Kauai Full Page Ad