Goldsmiths Kauai wanted to garner more design work. The brand development process pointed out who their target audience was and what it would take to get them to chose Goldsmiths Kauai over their competitors. With the groundwork laid, Tsunami Marketing developed print ads both product-centric and “advertorial” style. Supporting the ads were brochures, posters and direct mail campaigns that proved quite successful in repositioning them as “designers.”