Kilohana Plantation :: Sign Design and Advertising

Kilohana Plantation has an unusual mix of offerings that could be difficult to communicate — if you didn’t have a tried and true way of developing a comprehensive brand position. We worked with them to identify all of their disjointed offerings in a cohesive way that consumers could get their head around. Once the brand process was completed, their new tag line, “Shop, dine, hula, ride. Repeat.” created synergy and delivered on the eclectic experience to be had on the property.

 
Account Scope:
Brand Coaching
Retail Sign Design
Print Advertising
View Portfolio of Work: Kilohana Plantation

Kilohana Signage Design

Retail Sign Design for Kilohana Plantation TsunamiMarketing recently helped Kilohana re-brand itself from a “stuffy museum” — which it was perceived as, but never really was — to a more approachable and fun visitor destination that’s much more in line with the visitor attractions found on the historic plantation grounds. The unique offerings of Koloa Rum, Luau Kalamaku, 22°North, The Shops at Kilohana, and The Kauai Plantation Railway have come together in a way that allows them all to work together — and bring more visitors to this unique property. Now, with their bold roadside sign inviting visitors to explore Kilohana, the new position is literally front and center.

 
Account Scope:
Brand Coaching
Retail Sign Design
Print Advertising
View Portfolio of Work: Kilohana Plantation

Kilohana Advertising
Full Page Advertisement This illustrative approach to Kilohana’s print advertising was a great way to mesh several very diverse entities into a cohesive brand style.