Smith’s Kauai :: Visitor Industry Design And Advertising

Smith’s Kauai :: Visitor Industry Design and Advertising

In 2003 Smith’s Motor Boat Company decided to launch a new marketing initiative which would set their visitor-based businesses up for success into the next decade. They partnered with Tsunami Marketing and the results have been fantastic. We devised a four-pronged approach to their brand to showcase Smith’s four core products: The Smith’s Family Garden Luau, The Fern Grotto Wailua River Cruise, Smith’s Tropical Paradise (botanical garden), and Smith’s Wedding in Paradise. Through their efforts with us and numerous other partners, the Smith’s Family was awarded the SBA’s first-ever “Top Family Business in the Nation” for 2005.

Account Scope:
Brand Coaching
Logo Design
Website Design
Print Advertising
Signage & Environmental Graphics

View Portfolio of Work: Smith’s Kauai

Smith's Kauai Fern Grotto Logo
Smith's Tropical Paradise Logo
The Smith’s Family of Services After the “Smith’s Motor Boat Services, Inc.” umbrella brand was approved, we drilled down to each of the unique services that they offered. The three logomarks shown here represent: Smith’s Family Garden Luau; Smith’s Fern Grotto Wailua River Cruise; and Smith’s Tropical Paradise (botanical garden). They also have a wedding business that is not included here.

Tsunami’s help was invaluable. Rebranding our businesses has allowed us to experience exceptional market share resulting in significant growth in luau attendance. Kamika Smith
Marketing Director

Account Scope:
Brand Coaching
Logo Design
Website Design
Print Advertising
Signage & Environmental Graphics

View Portfolio of Work: Smith’s Kauai

Visitor Industry Web Site Development This web site is actually four web sites in one. Their businesses all work to support and drive traffic to one another, and also allows you to purchase tickets online, or make plans for your special wedding day.

Account Scope:
Brand Coaching
Logo Design
Website Design
Print Advertising
Signage & Environmental Graphics

View Portfolio of Work: Smith’s Kauai

Smith's Kauai Luau Advertising
Full Page Luau Advertisement How can anyone resist beautiful Tahitian dancers? If you’ve got ‘em, flaunt ‘em. Besides being the best luau show on the island, their food is pretty amazing as well.

Luau Brochure Design
Synergy Throughout All Service Lines This image showcases the synergy that has been attained between the Luau service (brochure) and the Fern Grotto River Boat Tour service (ads and rack card).

Fern Grotto Advertising
Full Page Fern Grotto Tour Tabloid Ad The Smith’s family is known for giving back to the community, and this ad is just one example.

One of the most important qualities in our business relationship with Tsunami Marketing has been the attentive service that we have received in all of our projects throughout the years.Kamika Smith
General Manager

Account Scope:
Brand Coaching
Logo Design
Website Design
Print Advertising
Signage & Environmental Graphics

View Portfolio of Work: Smith’s Kauai

Wailua Heritage Trail Marker System
Cultural Signage System This signage system was designed to assist visitors to the historical Wailua River Valley of Kauai in understand the historical significance of the cultural site that they were viewing. There are nine markers in the system, and the project was partially funded by the HTA (Hawaii Tourism Authority).

Smith's Kauai Sign Design
Smith’s Family Garden Luau Signage Both the sign in the foreground, and the larger sign in the background were design by TsunamiMarketing and then fabricated and installed by one of our favorite vendors, Gizmo Grafix.